If your business is currently serving (or intends to serve) customers in more than one language it is essential to leverage some form of translation is crucial for ensuring sustainable growth. What else is there? employing native speakers in order to build what amounts to duplicate versions of your existing departments (marketing, customer service, sales etc.) in each of the languages. It’s not difficult to understand why this isn’t practical nor is it scalable.
Tech-powered, high-quality language translation services enable your company to maximize the reach, impact and revenue-generating capacity of its communications across multiple languages and different regions. Check out the following four reasons you should not wait to start using first-class language translation.
Accelerated global growth
In the last 10 years it has seen an exponential increase in the quantity of organizations using technology to help accelerate global growth. Artificial intelligence is one of the major drivers in the “Fourth Industrial Revolution” which some people are calling it. It is a phenomenon that the World Economic Forum says “has the potential to boost levels of income across the globe and increase the quality of life of people around the globe.” Technologies such as AI can do this by enabling unprecedented gains in productivity, efficiency and the ability to access information in an unprecedented rate.
The same is true for machine translation. machine translation has transformed language from an operational obstacle into a profitable growth lever. Modern language translation services designed for businesses based on this technology offer centralized ways of operating language more efficiently and at scale. If you’re looking for ways to grow your company, AI can help your company reap the advantages of globalization like a bigger number of customers and a greater talent pool.
More accurate website content
When you have made the decision to tap into new markets and to expand the range of languages your company serves then you must think about translating your content in a way that it conveys the same brand’s message but also feels like that it was created specifically for a specific region.
A nondigital example of this is Coca Cola’s famous “share Coke” campaign, where the beverage giant engraved first names on bottles tailored for different global regions. In China, where it’s considered rude to call people by their first names, Coca Cola showcased cultural consideration by using affectionate nicknames such as “close close friend” in addition to “classmate.”
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The process of adapting content to certain languages, groups of people, and preferences in the culture is referred to as localization. The 2021 Unbabel LangOps Survey, we found that website content translation is a top concern for 42% of localization teams.
Because the material is static and might only undergo changes or additions every few months These translation projects are not typically time-sensitive. Furthermore, since web pages are translated once and then viewed by millions or thousands of people over the course of several years, they need to be of the highest standard feasible and in line with your organization’s unique style and tone.
This process often involves an increased level of human involvement compared to other types of tech-enabled language translation. For example, when you’ve got a frequently asked inquiries (FAQ) page that is translated by Unbabel The content is initially translated by AI and then reviewed by a team of human editors, and then a senior editor conducts a complete review to verify its authenticity and accuracy.
Customer service has been improved
Another area where language translation services can be the greatest benefit is in customer service. Much like website content quality is of utmost importance here: In our report for 2021 Global Multilingual CX Report of more than 2,700 international consumers, a staggering 92% of the respondents claimed that poor customer service, even in their language of origin is a factor in their loyalty and trust in a brand.
In addition to accuracy and cultural nuance, people prefer speedy communications with their customers. A similar survey of customer satisfaction also revealed that nearly half of respondents believe that quick response times to be the most important factor in customer support (47%) and then speedy resolution times (46%).
The current professional translation solutions and services cover the gamut from machines-only (such such as Google Translate) to human-only (such as an agency for translation). Machine-only alternatives are efficient, but quality isn’t always maintained Human-only alternatives are accurate but can be expensive, time-consuming, and hard to expand. Are there ways to achieve the most efficient of both?
With an AI-powered, human-refined and AI-powered translation solution, you will be able to. Unbabel lets you to rapidly begin servicing new languages and boost agent productivity without having to hire additional personnel or incur substantial costs. Our AI solution for customer service will also allow teams to manage unpredictability in the demand of customers but still maintaining and improving the most important metrics.
Unified customer experience
In order to build loyal customers across the globe providing a consistently great customer experience (CX) with language translation services is key. Indeed, research by PwC found that one in three customers worldwide will walk away from a brand they love after one bad experience.
Human-in-the loop AI such as Unbabel can help organizations cost-effectively provide customers with a uniform, personalized CX regardless of what language they are speaking. As an example, we have helped Panasonic’s European customer service team overcome language barriers and contextual differences , while also reducing the costs of offering support to customers in 5 languages by up to 60%. This blend between human and AI translation will make sure that each of your agents to speak the same language: the language of the customer.
For more information on our professional translation services, please visit https://renaissance-translations.com/translation-services/