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A Guide to Technical SEO

Implementing a technique for SEO that is technical allows you to automate a lot of the steps needed to ensure that the content you publish is consistent with your digital marketing plan.

1. Enhance Reach across all Channels

If your content is designed so as it allows Google, Bing and others to find it easily and index it as well as display it, there is a the reason that more users will be able to discover it. As a result of this increased accessibility across various platforms, you will see the inevitable growth in purchases and interactions.

2. Improve Search Engine Ranking

In line with the previous section in the previous paragraph, If Google can comprehend the content you write, it has an increased chance of showing up at the top of search results, all the way up even to “Position Zero”. This is not only being in the top position of general results, but also appearing in the “People also are” and “Featured short snippets” section. This will be Google Gold Dust.

3. Rich Snippets in Search Results

When your site’s content is displayed in search results, you’ll want more than just a title and an uncomplicated description. You need images, videos and ratings, as well as call to action as well as call to actions. Anything that can make the result show your website as more attractive than those of your competitors is a huge benefit. Be aware that a more attractive or prominent result through technical SEO means more interest.

4. Results of a Position Zero Search

It is the ultimate goal of search engine rankings and is positioned at the highest of the page in highlighted carousels, as well as other sections.

5. Better Layout and Display Across Social Media

Automating this process will eliminate the problem of a wrong picture or text snippet showing up when content is shared on social media platforms. This ensures that the same message is shared throughout all platforms.

If you’re not able to automate which image field is utilized for the preview of images on social media, Facebook, Twitter, and others will select from the available images within the webpage. Automating a certain field to do this will give you complete control over what users will be able to see on social media once your page is redirected.

6. Recognize the weak points in technical content

Make sure you are up-to-date on broken links pages error messages, absent images alt tag, and so on to ensure your content is up-to-date and remains relevant. Your site will appear in search results if there are hyperlinks on your site with other sites on your website that are no longer present. Automated methods to identify these links and then inform you about them will allow you to address the issue prior to Google or anyone else discovers it.

7. Reduce the cost of Search Engine Optimization

Instead of having to pay an SEO agency to create specific meta tags on every blog post it is possible to automate the process by using our “Sensible defaults” method. In order to do this, we mark specific fields within the CMS as metadata field that are used by the default settings – teaser image field for social media’s prominent image and teaser snippets field for description of social media and so on. The fields may be overridden on a per-page basis your content developers and you also have the option of cropping images as needed to ensure the optimal focus of the image is chosen for sharing content.

8. Reduce Editor Overhead

By automating as much the above steps as is possible the content designers and writers can concentrate on “writing amazing content” which is the kind of content that the SEO strategy makes easily searchable as well as indexable and usable. They can then concentrate on social media and search engine marketing for the content.

In the end

A computerized approach to SEO isn’t the only solution However, it can be a helpful start. It’s the first step in your SEO journey. Once you have this foundation in place you can begin exploring custom SEO for each page or section on your site and per campaign in order to increase your ranking.

It’s great, why not connect with our experts in SEO technical expertise and we’ll go from there.