Do you realize that when shoppers enjoy shopping with a positive experience their spending increases by nearly 40 percent! People keeping track of (footfall) is an essential factor in providing insight and understanding the elements which contribute to this positive shopping experience for shoppers. Variables like the efficacy of promotions or staffing strategies, as well as optimization of physical stores all affect the customer’s experience. Making these findings into practical and actionable steps will aid in improving your store’s performance as well as increase the profits. A reliable system for people counting is a standard practice in the retail sector, so it’s crucial to ensure that you are not overlooked!
The Benefits of Footfall Data for Retailers
The benefits of footfall information for retailers can be broken into four main key areas of focus:
The optimal staff allocation
People counting systems can help you to improve the planning of your staff and daily tasks by determining the right amount of staff needed to attend to customers, and deliver exceptional customer service. There is an effective relationship between improving customer service and increasing sales. Retailers will gain insight regarding the staffing requirements needed during the holiday season and the efficiency of staff in peak hours and off-peak times, and being able to formulate and comprehend accurate forecasts. Furthermore data, it will help improve the financial structure that will eventually increase the profitability of your business.
Sales Conversion
Systems for counting people in retail help retailers assess their ability to boost sales and profit. Just analyzing the revenue generated is not a good method to evaluate this. Looking at the ratio of traffic to sales is a more efficient and efficient method. It is evident that shops that offer the highest quality customer service will have a better conversion rate. The missed opportunities are made more visible and it is also possible to assess the performance of multiple retail stores. The data on customer traffic quality allows to examine the ways that consumers shop and determine reliable sales figures during various time frames within each of the retail store.
Marketing Campaigns Performance
Footfall data can be used to quantify and measure the impact marketing strategies make. The analysis of this data will allow you to comprehend factors like the frequency of new and regular customers and whether the the target customers are present or not, the ROI, conversation rate etc. In the end, it will help you , as a retailer, make better budgeting choices during the process of designing future marketing campaigns.
Understanding Customer Behaviour
To distinguish yourself from other retailers, using the behavioural analysis of footfall can provide insights on things like the length of time customers stay in the store, the popular routes that shoppers take in the store, optimization of product placement, waiting time and other. Making these insights into useful reports will allow you to understand ways to improve the efficiency of your store.
How do we determine the count for your retail store?
We utilize a variety people-counting devices to count within your retail space. It could be in your retail store, near the entry point, or even in your shopping center or any other commercial area. After we’ve talked about your needs and wishes and requirements, we adopt a non-technological approach to help you understand the situation at your place of business. We understand better than anyone else that each location is unique and requires a unique approach and the right device (suited to the specific location/height of the situation).
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