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How Many People Use Instagram?

Whatever it is, whether it’s brunch, business or at the beach. We’re thinking is it Instagrammable?

Instagram has seen a tremendous growth in recent years, and continues to expand its reach. Instagram has come quite a distance from being the preferred choice for people posting photos of their vacation to today attracting various types of influencers advertising, brands, and advertisers.

It’s possible to say that your customers are using Instagram as are your competitors are too. However, staying on top of Instagram trends (oh did we mention the algorithm’s changes as well?) can be a bit difficult at times. The people you want to reach are browsing their feeds at the moment The question for marketers is why they should be visible on Instagram.

If your business isn’t being seen by people, these statistics will show you that it should and provide you with some ideas of how you must be doing to ensure you can earn profits on Instagram.

So, let’s start by reviewing the best 10 Instagram data for 2022 in order to shed light on the growing importance of Instagram to your business.

1. How Many People Are Using Instagram?

According to the most recent estimations, Instagram has 1.3 billion users in 2022 around the world and it is used by just one of three people who use social media (eMarketer 2022).

Instagram is a popular social network which allows users to edit and share photos as well as Instagram videos. It was once a popular choice for teens and young millennials Instagram continues to expand as an extremely used social media platforms and the data suggests that it’s unlikely to slow down any time in the near future.

Between 2019 and 2021, between 2019 and 2021, the total number of Instagram users around the world increased in 383 million. In 2020, in fact Instagram, the world’s most popular photo sharing platform reached the billion mark for the first time, something that experts had predicted in 2024. In the is the year in which Instagram recorded a huge 22.9 percent growth in the amount of people using the service. Analysts attribute a significant portion of this huge increase to the coronavirus pandemic which prompted users to sign up on Instagram.

Find out how to grow your Instagram followers at

If you’re wondering whether your business should devote your time or money needed to invest in Instagram the huge amount of users is an indicator.

2. Instagram Hashtags Usage

Since the idea of using hashtags as tags to identify and define the topics of social media was introduced around the year 2007 (by Twitter), its use has grown exponentially and is considered to be an essential component in social media.

Instagram is definitely not an one of the exceptions to this. From brands and Instagram influencers to everyday Joe Instagram users, using hashtags in Instagram is popular and widely used.

This is so to the point that the most recent Instagram stats indicate that the average Instagram post may contain up to 10.7 hashtags (HubSpot 2020).

If you’re thinking about using hashtags in a raucous way in order to connect with new users and expand your followers, consider reconsidering your strategy. Research has shown that when it comes to Instagram hashtags, it’s not an issue of the more the more fun. Engagement decreases when you use at least six hashtags, therefore try using five or less.

If you’re looking to be more strategic in your marketing, you might want to be aware that the most used hashtag on Instagram the hashtag #love has been used more than 2 million times. While it can create the warm fuzzy feelings to your followers but your post may be drowned out by 2 million other posts using similar hashtags.

To help you, hashtags like #photography #instagood, #fashion, as well as #art comprise the next four most used Instagram hashtags.

3. Young Adults Love Instagram

70.8 per cent of all the active users of Instagram. Seven0.8 per cent of users who use the Instagram app are below 35 (Statista 2022). This stats provides details about the distribution of Instagram users across the globe from April 2022. The top age group is 25 to 34 (31.7 percent) followed by 18-24 (30.2 percentage). Do you have a target market that includes the two age groups?

Understanding the demographics of age on social media will allow you to determine which platforms are the most appropriate for your company to use. So, you can ensure that you’re not making content for a platform on which your audience does not have any presence.

If your audience is comprised of young adults, then Instagram is the best location for you to be. Once you’ve figured this out you can begin to jump at the latest Instagram trends and creating the appropriate kind of content on Instagram that is tailored to your audience’ needs and interests.

4. How much time do people spend On Instagram Daily on Average?

The average user spends about the same time on Instagram than the users on Facebook. In terms of the time Android users devote to Instagram is catching up to that of Facebook -the two platforms are a close match. In June of 2018, Facebook users spent an average of 58 minutes a day on Instagram compared to Instagram users of 53 minutes per day (Recode in 2018,).

The amount of time you spend on Instagram is important since the longer time users spend on the app, the more ads they encounter, and the more chances they have to see your company’s name. Instagram also revealed that the introduction of Instagram Story, an Instagram Story feature, which increased in the time that users were spending on the app throughout the day. However, not only the amount of time spent on Instagram be important, but also the time of day when users are the most engaged on the platform. This way, you’ll be able to know the ideal time to make posts on Instagram to promote your business.

5. Businesses are making use of Instagram

With Instagram growing in popularity and gaining popularity, it’s not surprising that there are more than 200 million businesses advertising their goods on the platform (Instagram 2022).

According to Instagram the site, up to 70% of people turn to Instagram to get ideas for the next item they purchase. With the potential, as well as the array of tools for brands to promote their products through Instagram and other platforms, not being active on Instagram could be a major missed chance.

Being active and active on Instagram is a way of measuring your its success. One of the most important metrics that every business must keep track of is the rate of engagement. Recent data on Instagram engagement rates show that posts with carousels receive the most interaction in the eyes of Instagram users with a percentage of 0.85 percent. In contrast to this, the mean across all post on Instagram is 0.68 percent.

In addition to the large number of people using Instagram however, reaching them isn’t a huge amount of money. If you’re looking for advice and suggestions for ways to promote your business on Instagram We’ve come up with captivating Instagram posting ideas.

6. Instagram Grows Sponsored Content

Trends of influential people posting commercial content through Instagram continues to increase and isn’t slowing up. Through the entire year, from February 2018 through February 2019 The amount of Instagram influencers who used the hashtag #ad increased by 133% (Socialbakers in 2019, 2019).

In fact, during the first quarter of the year more than 25000 Instagram accounts were created using the hashtag #ad.

As posts of influencers with more followers are likely to be more popular and engagement, it’s likely that they will be popular to run influencer-related marketing campaigns than accounts who have fewer followers.

This can be seen in the amount of times the most prominent influencers have utilized the hashtag #ad. More than one quarter (26 percentage) of influencers who have more than one million followers have used the hashtag #ad in their posts. By contrast, less than one in five influencers who have less 1 million followers. And less than 2 percent of micro-influencers that have less than ten thousand followers use it.

It’s not only sponsored posts from influencers which are gaining popularity. In all Instagram posts during the past two years the number of posts that featured the hashtag #ad grew by 120 percent.

7. Instagram Stories Usage

In August of 2016, Instagram launched Instagram stories. This revolutionary feature lets users create videos or photos that disappear within 24 hours. When this feature was launched the users started sharing more content on Instagram. More than 500 million Instagram accounts utilize Instagram Stories each day (Instagram in 2018, 2018). Not only that, 1/3 of the stories that are viewed the most IG stories come from businesses.

Prior to Instagram stories, users shared their most important moments, but not necessarily often shared on a regular basis. Instagram has hit the nail on the forehead using Instagram stories, providing users with the opportunity to share their daily moments without the need to save their posts on their profiles. This also offers an opportunity for businesses to improve their exposure. The article shows how you can begin making use of Instagram stories to grow your followers.

8. Instagrammers Follow Brands

50% of Instagram users are followers of more than one company (Mention 2017) so companies have an excellent opportunity to grow their reach on Instagram. If you’re a local company or a global business there is a chance to enhance your brand’s image making use of Instagram.

Through the addition of an Instagram Profile for Business, brands can include additional contact information, which isn’t available on personal profiles. This can include a business telephone address and number. If you have an Instagram Business profile, you can access Instagram analytics, which will give you with information about the number of views and reach per post, in addition to more details about your target audience. This will allow you to determine what kind of content your target audience enjoys the most. This means, regardless of whether it’s food, clothing, or any other subject you are interested in, you could be confident that there are followers who would like to follow your company on Instagram.

9. The Instagram Engagement of Users is Important

Engagement on Instagram is increasing for companies. It grew to 29 percent in the period between Oct. 2017 to May 2018 (Socialbakers 2018, 2018). This means that brands are able to get more than four times more interaction on Instagram when compared to Facebook.

While we are aware how Instagram engagement is vital for brands, the issue remains on what Instagram engagement actually means and how it’s assessed. Instagram engagement refers to the amount of interest that your followers exhibit towards their Instagram content. This can take the form of comments, likes or shares. Instagram is a visual-based platform that is among reasons for an extremely high level of engagement. Instagram provides a platform to create different kinds of content including videos, photos such as live videos, stories as well as the IGTV application. This can increase the creativity of content since it provides many different kinds of content to select from. If you’re a business or brand it is essential to make use of Instagram’s capabilities to increase interaction. We’ve got some ideas to boost the quality of your Instagram engagement.

10. Instagram’s Influence on the Buyer’s Journey

We’ve covered the positive impact of Instagram for companies but let’s go one step further. Instagram aids the majority of Instagrammers make a decision about whether to purchase the product or service (Facebook 2019, 2019). Instagram users have reported making purchases because of something they found when browsing the app. Influencer marketing plays an important influence on these purchase choices therefore if your business doesn’t use Instagram as an element in your overall social media marketing plan you’re missing an potential. Particularly if you’re focused on young people.

There are many different strategies that you could make use of to influence the buying decisions of buyers on Instagram. It doesn’t matter if it’s Instagram advertisements, engaging users through stories that are creative or using relevant Instagram hashtags to make them more easily found the whole thing is important when you are doing it correctly. Find additional Instagram strategies from our site.


Through the years, Instagram has proved to be an effective marketing tool for companies that want to increase their reach and visibility. We’re hoping the 10 Instagram statistics for 2022 have provided a reason the reasons why your company should consider taking a look at Instagram and also given you suggestions for what you can do next on the platform.