If you’ve not been living under a rock for the past decade, you’ve probably encountered QR codes in one form or another at work , as well as during your free time. They’re a great method of promoting your business, and if you’re a B2B company you could make use of them to advertise your business. What are the primary benefits of QR codes and how can they assist in making your B2B website to perform better? We’re here to provide the answers for you.
1. QR codes encourage sharing and networking
QR codes can be more than just barcodes that are digital. They can also be utilized to connect smartphones to the “Like” buttons on Facebook pages, or to direct users on the Twitter and LinkedIn page. Engaging your customers through social media gives you the chance to create connections with them, and they’re more likely to promote your company’s brand. As B2B companies, you’ll typically discover that you are doing the most transactions through word-of-mouth.
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2. They can also be used as an ‘invitation to action’
QR codes are connected to audio commentary, trailers videos, instructional videos or any other type of media to create an action-oriented call-to-action. Why not connect your QR code to an email us’ or “Call us” text that scans the code and lets users automatically contact or email you? This is a fantastic way to introduce a brand new product or offer a promotion – for instance, when people scan the QR code and get discounts. It is possible to link your QR codes to your website’s landing page , where you can fill out a contact form with (lead creation for your site) to receive discounts.
3. They can help improve your SEO and SMO
Did you realize that the use of QR codes can improve not just your social media optimization but also search engine optimization? Aren’t we all trying to achieve? Make searchable objects more accessible to users and optimize them by encouraging more sharing.
4. It is possible to be really creative
QR codes don’t need to be a simple black and white pixel-heavy boxes. In fact they can be designed to look interesting and allow you to be imaginative with the B2B market. There are companies out there (such such as QRLicious) that can create unique, attractive QR codes for you as well as other websites where you can alter the color of your QR code to create an individual look. Don’t be afraid to think out of the box and experiment with something new using your QR codes to generate a buzz on social media that will get everyone talking about your business.
5. It is possible to measure their efficiency
Inbound marketing allows you to examine the cost of marketing of your sales , whereas previously, with billboards and printed marketing it was not possible. QR codes take it further, letting you evaluate your performance by the number of leads and clicks. Link-shortening tools like goo.gl to generate automatically QR codes that will allow you to share links that are shortened and provide valuable statistics!
6. They link your offline and online media
Print media like brochures, flyers, billboards and business cards don’t have a an immediate link with your website, such like your site. If you don’t include QR codes, which is. A growing number of B2B companies use QR codes to link their printed media to their websites, and this means that there’s no need to list your website address or telephone number (which may be noted down incorrectly) potential customers could just scan your QR code and go directly to your website’s landing page.
7. Customers are awestruck by them.
Why do customers love QR codes? For one, they simplify their lives. There’s no need to write down the web addresses or phone numbers or remembering to go to the website in the future – a simple scan of the QR code and they’re either calling your company or filling out an enquiry form on your site. This is especially important for B2B companies, since you’re dealing with prospective customers who are typically in a hurry. The more simple and quick they can contact you to learn more about your offerings the more likely that they’ll be converted.
QR code can be utilized in many ways. These are only a few of the benefits they offer for your B2B site. As you begin using them on your own there will be numerous other reasons why you shouldn’t use QR codes!