As ecommerce sales around the world skyrocket, many product-based business owners and entrepreneurs feel more pressure than ever to diversify their revenue streams into digital storefronts and get a piece of the online commerce market. This is especially true since changing consumer habits are making more and more people shop online for convenience and safety reasons. Even though traditional stores want to take advantage of the ecommerce boom, most of them find it hard to build flexible, modern online stores by hand because they don’t have the technical and design skills needed.
Thanks to easy-to-use ecommerce store builder tools, almost any small business can now quickly and easily create stunning, custom online stores without having to know how to code or design. SaaS platforms that are easy to use make it possible to quickly start functional, ADA-compliant mobile and web stores with built-in payment, shipping, and marketing features. Let’s look at some of the main reasons why businesses use ecommerce store builders when they go online.
Increasing the efficiency of store building through automation
At their core, ecommerce store builders are great at greatly speeding up the store launch process by using smart templates and automated setup flows to deal with the lengthy list of platform choices, required pages, visual layouts, content creation, and back-end customisations that new ecommerce owners have to make.
After easily signing up for builder software, merchants can pick from dozens of professionally made store design templates for types of stores like clothing stores, sports stores, car parts stores, specialty food stores and jewellery shops. Seeing examples of attractive template choices helps you picture your future stores.
After that, easy-to-use content managers, page builders, and checkout creators help merchants fine-tune displays, add logos and branding, add products and inventory, set shipping rates, turn on one-page checkout, apply discounts and coupons, and connect payment processors. Optimised store builders know which pages and parts of a page usually turn browsers the best across all niches, so they can change templates and flows to match.
Streamlining the complexity of technical issues
Reliable ecommerce store builders do more than just make the setup process easier. They also take on huge mobile and web development tasks, as well as ongoing site maintenance and hosting duties, so merchants can focus on fulfilling orders and improving goods instead of dealing with complicated IT issues.
Builders offer web hosting infrastructure that is already set up and optimised for fast performance. They also offer security features like SSL certificates and constant uptime monitoring with automatic failover redundancy. Software includes powerful SEO improvements that make websites easier to find without any extra work. Updates are installed automatically and don’t change the way sites work.
Integrated email and SMS marketing widgets help small shops that don’t have large customer lists keep in touch with customers and boost sales. Analytics dashboards can also help you get more sales.
Online business owners don’t have to hire expensive development teams to make cutting-edge ecommerce sites because store builders include a lot of technical features.
Getting more mobile shoppers to buy
Smartphones are the most popular way to study products and buy things online these days, so ecommerce store builders make sure that mobile shopping experiences are fully responsive. They follow the newest user interface patterns and best practices for category and product browsing that works well on touchscreens, better zooming, easier cart/checkout completion, and quick access to wish lists and account profiles, all of which have been shown to keep people from abandoning their shopping carts on phones and tablets.
Whether an e-commerce site is selling household items or beach gear, mobile buyers now expect it to transition smoothly and offer large images, clear text, and quick tap-based flows. Ecommerce store builder themes that are mobile-first are popular with today’s buyers.
Saving a lot of money up front
For small business owners who are trying to save money, getting rid of expensive web developer retainers and long design revisions lets them go online faster and for a lot less than the cost of a normal custom development project, which can easily cost $15–30K. With good templates, all you have to do is pick out colours, add your image, and change the text.
Low monthly or yearly SaaS subscription fees are a much better way for uncertain sellers to protect themselves from risk than high fixed website prices. People who sign up with some builders also don’t have to sign strict long-term contracts.
As more people go online to shop, easy-to-use ecommerce store builders have made it possible for almost any merchant to meet customers through digital channels with beautiful, responsive sites that don’t cost a lot of money. Automation frees up online business owners to sell from anywhere without having to waste time figuring out how to use site technologies. The software platforms do all the work, so owners only have to worry about managing orders and goods.